ROCK’s new VEGAS home.
Advertising with #HighwayRock is not your typical radio buy. We offer a truly unique product in the media marketplace.
You’ll connect directly to a very enthusiastic, passionate, and loyal group of rock music fans.
If it’s too loud, too bad!
Hard rock and heavy metal music from the 1980’s remains as powerful and influential today as it was during its heyday. Bands like Metallica, Guns N’ Roses, Mötley Crüe, and AC/DC continue to pack stadiums and drive album sales, proving the genre’s generation-spanning, enduring appeal.
Anthemic choruses. Electrifying guitar solos. The raw energy of live performances. 80’s metal and hard rock left an indelible mark on music culture. Fans remain highly engaged with both legacy acts and newer bands that carry the torch forward, and #HighwayRock delivers that nostalgic feel of radio stations like KNAC, which was at the epicenter of the scene in Southern California.
The core demographic? Adults between the ages of 35 and 60, many of whom were teenagers or young adults during the 80’s metal explosion. This audience is loyal, passionate, and highly active when it comes to supporting their favorite bands. They have significant disposable income, making them prime consumers for concert tickets, merchandise, and high-end collector’s items like vinyl reissues and box sets.
These fans are willing to travel for festivals, VIP experiences, and reunion tours, demonstrating a level of commitment and spending power that makes them an attractive audience for advertisers and sponsors.
Beyond nostalgia, the appeal of this music continues to bring in younger generations, often through exposure from parents, pop culture references, and streaming platforms. This multi-generational appeal ensures that 80’s hard rock and metal remain not just a relic of the past, but a thriving and commercially viable force today.
For #HighwayRock, super-serving this audience, means tapping into a deeply engaged and high-spending fanbase, making it an ideal market for businesses targeting music lovers with strong brand loyalty.
METAL across the MOJAVE
No other radio station can claim the extraordinary reach and coverage of #HighwayRock. From Victorville to Vegas, strategically placed transmitters take the drag out of the drive for 3.5 million monthly Vegas and Laughlin-bound travelers.
From Southern California’s Cajon Pass to the Las Vegas Strip, the rock is non-stop. Not to mention, world-wide at highwayrock.net.
[Depicted coverage area is approximate.]
Features, Shows, & Hosts
DRIVE-THRU COMEDY
HOURLY
Best bits from the top comics, solid laughs are delivered every hour.
ROCK REPORT
MEL ROX
No-holds-barred music news. Album drops, concert news, and more gritty rock dirt.
TRASH TALK
JACK TRASH
Connecting with the rockers from back-in-the-day, and today.
METAL SHOP
CHARLIE KENDALL
Vintage and fresh content, plus that same voice that made it a cornerstone of hard rock culture.
FULL METAL JACKIE
METAL HOST
Delivering unique hard and heavy playlists and detailed interviews with rock artists.
GONZO GREG
ROCK HOST
Always on-point with breaking rock news and lifestyle info for travelers and Vegas locals alike.
Our BRANDS and SOLUTIONS
Our personalized packages offer integrated, multi-channel media campaigns that span from the terrestrial radio airwaves into the global digital space.
Let’s discuss your goals and current marketing initiatives, then partner with our trusted, local brands to enhance your exposure in Las Vegas and across the High Desert.
Radio Delivers Massive Reach In Real Time.
- Today, radio continues to reach more than 240 Million listeners every week, which is 93% of the population.
- Virtually all Radio listening is done in real time, giving advertisers control of message delivery.
- Radio reaches more people between morning and evening than any other medium and delivers messages just before they shop*.
- Radio reach and listening levels have remained big and consistent over the past 3 years for virtually every demo including young people.
- Far more people listen to the radio on a typical day than use Facebook, Google Web Search or YouTube**.
Sources: Arbitron data from RADAR, PPM and Diary reports
*gfkMRI Media Day 2011 and USA Touchpoints 2012
**comScore and RADAR
Radio’s Thriving Digital Technology Enables Interaction and Activation.
- Digital has expanded Radio’s reach and creative capabilities.
Through Digital, Radio can further interact with its listeners enhancing audience engagement. - Mobile Apps, Facebook, Texting, Twitter, Online streaming, interactive listener programming, opt-in email databases, You Tube videos open digital doors for our listeners and advertisers and provide Activation.
- 70% of listeners said they follow their favorite personality and/or radio station on social media.
- 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio.
*Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles.